The Cinema Century – June 7, 1919

One century ago this week, the June 7, 1919 edition of “Moving Picture World” carried the following announcement: The Culver City property in question had been the primary base of operations for Thomas H. Ince and his Triangle partners since 1916, the successor to Ince’s groundbreaking “Inceville” facility near Santa Monica. Triangle had seemed to …

The Cinema Century – May 24, 1919

One century ago this week an ad appeared in the industry trade papers announcing the distribution policy of the recently formed United Artists: The “open booking” policy referenced in the ad represented a sharp break with the “block booking” policy pioneered by Adolph Zukor at Paramount. The block booking paradigm was designed to leverage the …

The Cinema Century — April 6, 1918

One century ago this week, in its April 6, 1918 edition, “Moving Picture World” reported on the newest release from renowned director D. W. Griffith: Any picture directed by Griffith was bound to attract attention, of course. In a time when movie stars had become the primary marketing tools for new releases and the names …