Cinema Century – October 16, 1920

One century ago this week, the October 16, 1920 edition of “Motion Picture News” carried the following announcement: The news that a woman was about to become the primary director of the films of one of the top stars in the industry was actually not as startling as it may sound. A hundred years later …

The Cinema Century – July 26, 1919

One century ago this week the July 26, 1919 edition of “Exhibitors Herald” reported that the recently-minted Realart Pictures had announced a slate of stars to be featured in its releases. What the article does not mention is that Realart was in fact a subsidiary of Famous Players-Lasky-Paramount. The precedent for this had been set …

The Cinema Century – May 24, 1919

One century ago this week an ad appeared in the industry trade papers announcing the distribution policy of the recently formed United Artists: The “open booking” policy referenced in the ad represented a sharp break with the “block booking” policy pioneered by Adolph Zukor at Paramount. The block booking paradigm was designed to leverage the …