The Cinema Century – March 16, 1918

One century ago this week a startling ad ran in the March 16, 1918 edition of the trade publication “Moving Picture World.” The bold two-page spread was run by Carl Laemmle (LEM-lee) of Universal Pictures. In large type in the header and footer of the ad, Laemmle extended to his movie industry colleagues “An invitation …

The Cinema Century — March 2, 1918

In the industry trade papers one century ago this week there was considerable buzz about the spacious and ornate new theater opened by Sid Grauman at 307 S. Broadway in Los Angeles, across the street from the famed Bradbury Building. The March 2, 1918 issue of “Motion Picture News” featured an entire section dedicated to …

The Cinema Century — February 23, 1918

Believe it or not, there was a time when movie producers deliberately refrained from publicizing the names of the actors who appeared in their films. Their reasoning was that there would inevitably be some actors whose work pleased the moviegoing public more than others. If the public knew their names, they could ask for movies …