The Cinema Century – July 26, 1919

One century ago this week the July 26, 1919 edition of “Exhibitors Herald” reported that the recently-minted Realart Pictures had announced a slate of stars to be featured in its releases. What the article does not mention is that Realart was in fact a subsidiary of Famous Players-Lasky-Paramount. The precedent for this had been set …

The Cinema Century — May 4, 1918

One century ago this week, in its May 4, 1918 edition, “Motion Picture News” noted the expansion of the offices of the W.W. Hodkinson Corporation: This company was the latest venture of William Wadsworth Hodkinson (1881 – 1971), one of the pioneers of the business end of the American motion picture industry. Despite having been …

The Cinema Century – March 30, 1918

One century ago, in its March 30, 1918 edition, “Motion Picture News” noted the upcoming release of a couple of new comedy short subjects from Mack Sennett: Interestingly enough, these Sennett comedies were not Keystone releases. In retrospect we tend to think of the name of Mack Sennett as inseparable from the Keystone brand under …

The Cinema Century — February 23, 1918

Believe it or not, there was a time when movie producers deliberately refrained from publicizing the names of the actors who appeared in their films. Their reasoning was that there would inevitably be some actors whose work pleased the moviegoing public more than others. If the public knew their names, they could ask for movies …